First impressions are often lasting ones. This applies to the world of web design just as much as it does to our “real” world. A hero image on a homepage can leave a lasting impression, but it is often the typography that ties users to the brand. Before your user has read your message, or even a single word, the typography you choose can become an indelible UX feature. It can create that lasting impression.
Words tell a website’s story. Typography, on the other hand, often reflects something about you or your brand. Your choice of typography can elicit a response, turn a user off, or have no noticeable effect. Think of typography as being the tone of voice of your website as you relate your message.
Times Roman, Arial, Calibri, etc., are attractive fonts when used in the right places. Yet, to add a little personality or pizzazz to your site, hand-written fonts are far more interesting. They can be used almost anywhere. And there is such a broad range of free handwritten fonts available that finding the right one is usually not that difficult.
It can be a time-consuming ordeal to find that “just right” hand-written font-style. Hence, we would like to offer some inspirational help – by showing you websites with some distinctive personalities. These are driven in large part by the style of the hand-written typography they use.
At first glance, this decorative text appears to be hand rendered. In truth, it is actually a decorative typeface the Serve Seattle site executes to near perfection.
Notice how it perfectly reinforces the site’s message, whereas a more common sans serif font would not be nearly as inviting.
Pauline Osmont is an Art Director, Web Designer, and Illustrator in Lyon, France. her page showcases her creative projects using a beautiful hand-written typography positioned squarely on the hero image.