The shift to mobile has happened. And as marketers on the frontline, you need tools that help you buildmobile-first experiences at scale. AdWords Editor is here to help -- and just in time for the holidays. The latest version (11.6) includes support for universal app campaigns, Gmail ad templates, and much more.
Universal app campaigns
Developers and marketers know it’s not just about driving app installs, it’s about delivering valuable actions within your apps. AdWords Editor now supports universal app campaigns (UAC), which help you find the customers that matter most to you, based on your defined business goals. With UAC, you can find valuable users for your app across Google Search, Play, YouTube, and within apps and mobile websites on the Display Network. Create and edit universal app campaigns in AdWords Editor today.
Gmail ad templates
With Gmail ads, you can reach the 1B+ Gmail users around the world. Gmail adsprovide a relevant way for you to connect with them as they're browsing promotional emails. AdWords Editor now supports Gmail image templatesand Gmail single promotion templates so you can easily create, manage, and edit your Gmail ads, in bulk, alongside the rest of your ads.
Expanded text ads
As a reminder, support for expanded text adsis also available in AdWords Editor. Expanded text ads provide more ad space so you can showcase additional details about your brand, products, and services. Check out our best practices guidefor tips and tricks on writing compelling ads.
Responsive adsadapt to the increasingly diverse mix of content types and screen sizes across the Google Display Network. You can now create and edit responsive ads in AdWord Editor.
The latest version of AdWords Editor also includes:Learn more about these updates in the AdWords Editoror download AdWords Editor.