Gleanster Research found that B2B companies spend more than a half of their annual budgets (55%) on content production and creation.
The more concerning thing is that a large proportion of this spend is wasted on unproductive man hours, and competing priorities.
How effectively are you using your budgeted content marketing hours? Could you be getting more for what you are paying for?
The answer to that question is probably yes. So the rest of this article will focus on the productivity tools that could help you and your team get more done in less time when it comes to content marketing.
Tools for generating ideas and content creation
You could try a brainstorming technique or look through a dozen alternative sites, but these tools will help you achieve a similar result in less time.
The thing about this tool is that it’s better not to use it directly for organic promotion. Yet Reddit is a perfect place for generating ideas which are in abundance at this front page of the Internet.
Begin with subreddits which function as communities gathered around a similar topic. You might need some time to search for related links in your industry and readership. But after you filter subreddits by categories: time period, top popular, etc., you can view a huge variety of posts that can fill the gaps in your content strategy.