Content creation in business is a vital part of keeping the business afloat. According to a recent survey nearly 61% of consumers made big purchases based upon a blog post . Additionally 57% of companies survived reported that they have gained new customers from a blog. Yet, turning a profit from a blog can be a bit tricky, especially if you are new to blogging. Here are a few tips to help your numbers and your revenue add up.
1. Make your message clear
People have very short attention spans and so we have a tendency to scan information. This means that your blog has to have content that is easily seen and read. Make sure that your content has information that will hook them in. If all that you are posting is material about how great your business is, your blog will not do well. Your blog must provide a service to the people and empower them. And where the goal is to turn a profit, the goal is also to drive customers to your site as a source for information. For example: If Joe owns a roofing company, he can make blog posts about home improvement. He does not have to tell them how to roof a house (as that is his bread and butter), but he can tell the consumer how to detect a leak in their roof.
2. Don’t spam posts with keywords and SEO
Organic content is the new name of the game. Where in the past you would find blogs that had the same word repeated 100 times to help boost it to the front of the SERPs, today the market departments are focusing on comments, shares, real discussions, tweets, etc. which build up the content in the blog. Whatever you post will need to have some SEO and keywords but do not go overboard. At most keep it to 3%.
3. Think like a journalist
By this I mean think of your headline. Journalists understand that they can have a great piece but if the headline is a dud then the content will not be read. Craft an attention grabbing header for your blog which encourages reading. With this being stated, you do not want to put a header that does not relate immediately to the content within the blog. It has to match up. According to an online study 8 out of 10 people will read a header but only 2 will go on to read the blog . Making your blog header interesting and encouraging further reading is the first key.
4. Update your blog often