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[科技] Shots Studios rebrands from selfie app to social star video factory

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梦三年忆三年 发表于 2016-10-5 21:41:59
357 15

Shots Studios rebrands from selfie app to social star video factory

Shots Studios rebrands from selfie app to social star video factory-1-网络科技-the,Shots,and,video,million
   Twitter once tried to buy Shots for $150 million to score its 3 million rabid teen users, a source tells TechCrunch. But the Justin Bieber-funded selfie app developer dreamed of a different destiny, where it would become the “Saturday Night Live” of the mobile generation.
   The Shots app grew to a peak of almost 8 million users, but ultimately it was too difficult to compete with Instagram and Snapchat. Despite ashift to comedy and acquisitions like lo-fi video capture app Camcorder and music video maker Mindie, the Shots team decided they were better off as a content creator.
  Social media stars from Vine, Instagram, and Snapchat befriended the startup. The Bieber affiliation gave it credibility, and co-founder John Shahidi’s “I’m on the creator’s side” stance fostered trust with multi-million view video makers like King Bach, Lele Pons, and Rudy Mancuso. Shahidi discovered that as long as these web celebs kept pumping out funny skits, their fans would follow them from one social media platform to the next.
   

Shots Studios rebrands from selfie app to social star video factory

Shots Studios rebrands from selfie app to social star video factory-2-网络科技-the,Shots,and,video,million

   So over the past few months, Shots has rebranded as Shots Studios , and turned its focus from apps to the content people share on them. It’s taken stars who built their fame in still Instagrams, 6-second Vines, and off-the-cuff Snapchat clips, and helped them shoot high-production four-minute YouTube videos.
  The result? Millions of views per video, strong ad revenue, and according to a source close to the company, sudden partnership interest from Facebook, Netflix, and Verizon that could potentially spill into acquisition talks.
     

Shots Studios rebrands from selfie app to social star video factory

Shots Studios rebrands from selfie app to social star video factory-3-网络科技-the,Shots,and,video,million
   With the help of Shots Studios, former Vine star Lele Pons racks up millions of views on her YouTube videos
    While the startup declined to comment on specific discussions, Shots Studios insists that they are not focused on selling the company right now. Their new business model has been building momentum and the company is a few months away from profitability, due to ads and partnerships with Procter & Gamble, Coca-Cola and American Express. Shots will still run its app, but the team is concentrating on video production and distribution.
     Related Articles

   More Than A Selfie App, Shots Produces Original Videos With Puppets (And Bieber)   Shots acquires Mindie to build a teen video app empire   Justin Bieber-Backed "Shots Of Me" Launches Selfie Sharing App     Content creation has become a growing business, with mobile video consumption skyrocketing in the past few years thanks to better cameras, screens, and wireless networks. Advertisers are looking to reach these viewers, particularly in the young demographic that Shots caters to, and video ads pay much more than their annoying banner cousins.
   If executed correctly, Shots’ plan could ultimately lead to big exit for the company. Maker Studios was acquired by Disney for over $500 million . Fullscreen also found alucrative outcome.  
   

Shots Studios rebrands from selfie app to social star video factory

Shots Studios rebrands from selfie app to social star video factory-4-网络科技-the,Shots,and,video,million

   Anything at or above that original $150 million price Twitter dangled would be a big win for Shots’ Investors. It has raised $15 million in funding , investors include 500 Startups, Floyd Mayweather, Major League Baseball. And Shots’ most famous investor, Justin Bieber, is still more involved than ever. The star got his own start on YouTube and we’re told that he’s very enthusiastic about helping the next generation of artists.
  And that concept of creating as a team could be Shots’ greatest strength. Each of its affiliated stars do cameos in each others videos and cross-promote them to their own fans. That strategy let the Shots family of stars become the oligarchy ruling Vine’s Popular page. Now the startup will give them the spotlight for a lot longer than six seconds.



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丁辛良 发表于 2016-10-5 23:47:09
我是火华哥,抢沙发专业户。。。。
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7548629 发表于 2016-10-5 23:54:06
老子误吃了一瓶“乌鸡白凤丸”.这下可好,每个月都要流几天的鼻血.
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q3201817 发表于 2016-10-6 00:01:11
啥玩应呀
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东西我都看到 发表于 2016-10-6 00:22:19
一直在看
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安荷 发表于 2016-10-6 00:22:20
梦三年忆三年写的很经典!
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waill 发表于 2016-10-6 00:22:26
路过的帮顶
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陈春艳 发表于 2016-10-6 00:22:35
无图无真相!
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奈何情深缘浅 发表于 2016-10-6 02:39:13
楼下有什么好吐槽的么?
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卿★青本佳人 发表于 2016-10-6 02:49:37
报,报,报,报,报告楼主,我来了!
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