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[其他] Apple Remains World's Most Valuable Brand Despite First-Ever Drop in iPhone

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房妹 投递于 2016-10-5 21:31:02
312 15
Apple remains the world's most valuable brand this year, topping Interbrand's annual rankings for the fourth consecutive year.
  

Apple Remains World's Most Valuable Brand Despite First-Ever Drop in iPhone ...

Apple Remains World's Most Valuable Brand Despite First-Ever Drop in iPhone-1-网络科技-beautiful,Microsoft,valuation,connected,iPhone
Apple's valuation rose 5% to $178.1 billion, ahead of tech rivals like Google, Microsoft, and Samsung, despite iPhone sales declining for the first time this year in line with the company's  first revenue decline since 2003  . Apple's brand value has steadily risen since 2002, when it was worth $5.2 billion, according to the study.
  Apple shows how ecosystems drive value. Analysts have often pointed out that “Apple has superior products.” While true, this opinion undersells the brilliance of Apple’s functionally integrated model. Its software, hardware, and touchpoints are connected not just by beautiful design aesthetics, but by a level of interoperability that justifies the Apple premium and discourages defections to another platform. And the more data you share, the more personal it becomes—adding new devices is painless and the thought of switching increasingly unpromising. Apple is the Alpha of Cohesiveness in full effect.
  However, perhaps more reflective of its recent declines, Apple did not make Interbrand's list of the top growing brands in 2016:
  

Apple Remains World's Most Valuable Brand Despite First-Ever Drop in iPhone ...

Apple Remains World's Most Valuable Brand Despite First-Ever Drop in iPhone-2-网络科技-beautiful,Microsoft,valuation,connected,iPhone
   Coca-Cola, Toyota, Mercedes-Benz, and GE were the only companies outside the technology industry to make the top ten, which also included IBM and Amazon. Coca-Cola's brand value dropped 7% to $73.1 billion, continuing its decline since Apple overtook it for the top spot in 2013 , according to Interbrand.
   Interbrand is one of several brand rankings released each year, with others includingForbes andBrandZ. Apple has consistently performed well in these studies over the past decade as its revenue has ballooned on the strength of iPhone sales. Apple remains the world's most valuable company with a $611 billion market cap.
   Tag:Interbrand



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liaoshiyong 投递于 2016-10-5 21:52:10
如果回帖是一种美德,那liaoshiyong早就成为圣人了!  
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浪漫式浅吻 投递于 2016-10-5 21:55:28
2016-10-05楼主还是蛮拼的。
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黄莲 投递于 2016-10-5 22:22:19
当爱情不在的时候,请对他说声祝福,毕竟,曾经爱过。
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屌丝逆袭高富帅 投递于 2016-10-5 22:22:20
在乎的人不明白,明白的人不在乎。
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水瑶 投递于 2016-10-5 22:22:26
我来一个充满激情的回复
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克瑞兹丶创始 投递于 2016-10-5 22:22:35
沙发位出租,有意请联系
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半弦月一季花落 投递于 2016-10-5 22:22:39
房妹的帖必顶!
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1212300224 投递于 2016-10-6 04:31:55
白领算个屁,养猪才洋气.
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forwhat520 投递于 2016-10-8 01:54:49
前排,留史!
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