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[其他] Viddsee partners roKKi to get Southeast Asian short films on AirAsia

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浮夸生 发表于 2016-10-5 20:08:02
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Viddsee will now have its own channel on AirAsia’s inflight entertainment system, featuring ten new short films monthly
   
Viddsee partners roKKi to get Southeast Asian short films on AirAsia-1 (streaming,featuring,industry,starting,services)

  On the heels of a content partnership with media giant Discovery Networks, Singapore-based online video platform Viddsee has added another collaborator to its portfolio: roKKi, which provides inflight entertainment and Wi-Fi services to budget carrier AirAsia.
  Under the partnership, Viddsee will showcase ten Southeast Asian short films every month on its new channel within AirAsia’s inflight entertainment portal, rokki.com. Passengers can access the channel for free on their mobile phones and tablets onboard Wi-Fi equipped flights, starting from this month.
   Viddsee, which has  raised $2.3 million in funding  to date, is a web and mobile app platform for streaming Asian short films, with the aim of nurturing the regional short film industry. Unlike other video-sharing sites, submitted films have to go through a selection process to be featured.
  For Viddsee co-founder Derek Tan, the deal with roKKi is yet another step forward in building up the company’s brand image through traditional distribution channels.
  “This collaboration is positioned for exposure, to introduce ASEAN short films to an ASEAN audience,” he said. “At this stage, it’s about expanding our marketing channel to share our films outside of our online and mobile app channels, to new audiences.”
   Also Read:  Asian short films platform Viddsee launches Android app
  Last year, Viddsee registered more than 2 million active users, with over 70 per cent of traffic driven by mobile phone users.
  Working with distributors within the airline industry can be useful in expanding this reach, according to Leong Pui Yee, who manages the visual arts non-profit Objectifs. Leong and her team had previously worked with Singapore Airlines to feature local short films inflight.
  “The challenge with online platforms is that there is so much content out there, and it is difficult to stand out from the rest,” she said. “Even if you put films online, many people don’t realise that they are actually out there. And so it’s always good to have a different kind of outreach, like through airlines and other distributors.”
  Noting that partnerships between short filmmakers and distributors are traditionally initiated by film festivals and film-related institutions, Leong added that Viddsee’s efforts could help the filmmakers “maximise options for distribution”.
   Viddsee has existing content partnerships with Yahoo, The Huffington Post and YouTube. In May, it began  hosting full-length documentaries from Discovery  , marking the first time the television network’s content can be streamed online in Asia.
   Also Read:  Asian film portal Viddsee: “It’s either we do it now or miss the boat”
   The company is currently exploring sponsored content as a revenue model. They are looking at linking filmmakers and brands together. The three-year-old startup has been working with clients such as insurer AIA to commission short films that can engage the brand’s customers while entertaining audiences.
   “What works online today is good local storytelling, and monetising that is about involving brands in the whole process,” Viddsee’s Tan said . “We’ve done a few [sponsored content] campaigns which have been successful, we hope to scale that up a bit more in future.”
  “We’re not just a YouTube for short films,” he added. “Ultimately, it’s about building a digital ecosystem for filmmakers to create content that can also pay the bills.”
  —
   Copyright: lodimup / 123RF Stock Photo
   The post Viddsee partners roKKi to get Southeast Asian short films on AirAsia appeared first one27.
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况兴建 发表于 2016-10-5 20:21:19
顶一个!
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曼荷 发表于 2016-10-5 20:21:19
天塌下来你顶着,我垫着!  
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刺罗与花藤 发表于 2016-10-5 20:21:21
传说中的沙发???哇卡卡
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jcz17 发表于 2016-10-5 20:54:25
支持,赞一个
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e_坚lK} 发表于 2016-10-5 20:54:26
帖子很有深度!
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胡森然 发表于 2016-10-7 05:14:20
钻石恒久远,一颗就破产.
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你好_FYBzK 发表于 2016-11-14 08:15:34
为打酱油事业奋斗终身,随时准备为粉和酱油牺牲一切,永不潜水!
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stari1988sun 发表于 2016-11-19 12:06:09
楼主辛苦了,鼓励一下
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无尽西海 发表于 2016-11-20 22:48:12
前排顶,很好!
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