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[其他] 5 Actionable Insights from the 2017 B2B Content Marketing Benchmarks, Budgets, a

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忠貞怎可以貪 发表于 2016-10-5 17:22:47
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5 Actionable Insights from the 2017 B2B Content Marketing Benchmarks, Budgets, a-1 (marketers,different,effective,marketing,industry)

   If you’re a B2B content marketer, you likely remember where you were when the Content Marketing Institute and MarketingProfs released last year’s B2B Content Marketing report. The same way different generations will always remember hearing about Elvis, Kurt Cobain, or Prince, that dark day is seared into our industry’s memory.
  Last year’s report showed a decrease in documented content marketing strategy—even though a documented strategy was proven to be a vital part of success. It showed that fewer content marketers rated their efforts as effective than the previous year.
  At Content Marketing World, Joe Pulizzi somberly declared content marketing had reached the “trough of disillusionment,” out of which we would have to climb.
  Secluded in her tiny writing house, Ann Handley paused for a moment to wipe tears from her trademark glasses.
  It was no fun.
   Fortunately, this year’s report— The 2017 B2B Content Marketing Benchmarks, Budgets and Trends —shows that by and large, we’re moving onward and forward to content marketing success. Sixty-two percent of respondents report they are much more or somewhat more successful with their content marketing now than they were a year ago.
  It’s good to know that, as an industry, we’re not letting Joe and Ann down anymore. And, of course, good to know we are on the way to better results and more effective content that delights audiences.
  However, to me one of the most useful parts of this massive report is right up front. It’s a chart called This Year’s Top B2B Content Marketing Performers at a Glance. It collects the responses of just those marketers who rated their organization’s approach has extremely or very successful, and compares them with the rest:

5 Actionable Insights from the 2017 B2B Content Marketing Benchmarks, Budgets, a-2 (marketers,different,effective,marketing,industry)
The rest of the report has valuable insight for everything from content creation to amplification channels. But this chart by itself is a blueprint to making your organization a content marketing champion.
  Let’s take a look at these characteristics of top performing B2B content marketers and the practical steps you can take to go forth and do likewise.
   #1: Know What Success Looks Like

  81% of top performers say their organization is clear on what an effective content marketing program looks like, compared to only 41% of all respondents, and 14% of the least successful. It makes sense that such clarity would lead to better performance. How can you pursue success if you don’t know what it looks like?
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芳草地 发表于 2016-10-5 18:47:22
我就是来看帖子的,楼主英明啊!
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yeuductrong 发表于 2016-10-5 18:47:35
这是一个KB的故事,当你在半夜12点的时候穿着黑色的衣服对着镜子用梳子梳下就会看到…头皮…屑!
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采集/设计 发表于 2016-10-5 18:48:19
据说天天顶贴屌丝也能变高帅富
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njhtjxx 发表于 2016-10-5 19:44:14
忠貞怎可以貪的战斗力爆表!
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Flash1 发表于 2016-10-5 20:34:14
现在的男人们,白天是非诚勿扰,晚上让子弹飞,结果就有了很多肇事孤儿
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冯玉楷 发表于 2016-10-5 20:50:59
路过,帮顶!
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Joyce2002 发表于 2016-10-5 21:19:20
挖贴技术哪家强?Joyce2002
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wx_MlatlttT 发表于 2016-10-5 21:19:29
叮铃叮铃,楼主开门,我是送快递的!
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天天工作室 发表于 2016-10-5 21:19:32
忠貞怎可以貪总是默默地一个人奋斗,无人理会,而我来此祝你一臂之力。
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