Google's new Pixel and Pixel XL phones will come with an adapter that will let you move all of your stuff over from your existing iPhone.
Plug your iPhone's Lightning cable into the Pixel's so-called "quick-switch adapter," and it will automatically move all your photos, contacts, and even iMessages conversations into Android.
Check it out:
Needless to say, this is a bold move from Google — it's a sign of confidence that the search giant thinks that iPhone owners will want to move to a Pixel instead. Meanwhile, for the last year, Apple has offered an Android app that lets you move the opposite direction, from Android to iPhone.
With the Pixel, Google has made it clear that it's gunning for Google. Apart from the adapter, Google has used today's big Pixel reveal event to take a few digs at Apple and its iPhone design .