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[其他] Startup Spotlight: CakeCodes customers earn bitcoins by testing new apps

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橘离歌 发表于 2016-10-5 12:59:41
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Startup Spotlight: CakeCodes customers earn bitcoins by testing new apps-1 (University,businesses,customers,Microsoft,computer)
        The CakeCodes team.         Calvin Hsieh didn’t exactly follow the traditional career trajectory of a computer science and engineering grad. Instead of moving on to Microsoft, Amazon, or a startup when he graduated from the University of Washington, Hsieh took a job at a food truck.
    He was determined to continue building apps for CakeCodes (which started as a computer science project) and the food truck gig allowed him to cover his expenses.
   Hsieh shared his ambitions with Simon Yu, another UW grad and the owner of the food truck. Yu was excited about the project and soon the two weren’t just serving up Korean-Mexican fare. They began building BitMaker, an app that allows users to earn bitcoins by testing games and apps.
   “It allows businesses to acquire new customers in a cost-efficient way,” said Yu, who now serves as CEO of CakeCodes.
   We caught up with Yu for this Startup Spotlight, a regular GeekWire feature.

Startup Spotlight: CakeCodes customers earn bitcoins by testing new apps-2 (University,businesses,customers,Microsoft,computer)
        CakeCodes CEO Simon Yu.          Explain what you do so our parents can understand it:“BitMaker is a mobile app granting free Bitcoins to users for trying new games and apps, this drives cost-effective new traffic to app publishers.”
    Inspiration hit us when: “We realized how expensive it was to advertise our app on Google and how low the conversion rate was. As a result, we came up with a way to have users get free money by playing games and trying new apps. App publishers only pay after a user has tried out their app and completed an objective in the game, which results in much higher conversion rates than the traditional advertising method.”
    VC, Angel or Bootstrap:“Bootstrap and customer revenue. We’ve been generating revenue from day one because our core business model works with working with advertisers. Bootstrapping has been great for us as we were able to freely pivot our ideas and business model until we found a correct solution.”
    Our ‘secret sauce’ is:“Gamification. At the end of the day, we help app publishers advertise their product to the users. However, advertising is extremely annoying. Everyone on our team hates ads. They’re everywhere. But the question we ask ourselves every day is, ‘How can we make ads not suck? What if it’s actually fun to engage with ads?’ I think it also helps us a lot that our team is primarily made up of millennials and we understand how short the attention span of an everyday user is. We continue to gamify our app every day so it just becomes a real-life quest, users can use to play games and receive real rewards — kind of how people would play World of Warcraft but receive real money for completing a quest with us.”
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╭ァ你的眼里 发表于 2016-10-5 14:56:11
男人,再优秀,没女人也生不下孩子。说明:”合作很重要!”
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shennianxu 发表于 2016-10-5 16:13:13
秀起来~
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rondofu203 发表于 2016-10-5 19:21:37
世界那么大,我想去看看
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fanfang 发表于 2016-10-6 03:44:37
为了楼主,我拼了,楼下的抱紧大腿。。。
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leol 发表于 2016-10-6 04:05:29
有些的时候,正是为了爱才悄悄躲开.躲开的是身影,躲不开的却是那份默默的情怀。
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鱼巷猫未随 发表于 2016-10-6 04:16:30
看帖必转真君子,好贴必顶大丈夫
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时尚 发表于 2016-11-8 19:15:20
我也来顶一下..
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wkhlb 发表于 2016-11-11 07:32:33
今天没事来逛逛
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mosenyaoye 发表于 2016-11-14 10:55:10
生我之前谁是我,生我之后我是谁?  
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