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[其他] 3 Landing Page A/B Testing Rules That Helped Us Increase Revenue By  ...

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你造我宣 发表于 2016-10-5 07:06:11
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3 Landing Page A/B Testing Rules That Helped Us Increase Revenue By  ...-1 (landing,page,landing,moon,landing,faked,17landing)

      
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    When it comes to PPC, convincing visitors to stay on your page is a true challenge.
  For non-branded PPC campaigns specifically, converting visitors is twice the challenge, despite a much greater reach.
   However, in 10 months, the SEMrush Paid Traffic team managed to increase profits from non-branded PPC campaigns by 94% . And we found out what actions led the team to this result.
  Today we're going to talk about landing pages.
  A landing page that is dull and difficult to read can nullify all your keyword research efforts. That’s why experimenting with landing pages is  part of our daily routine.
   On average, out of every 4 A/B tests we conduct, 3 confirm the “B” hypothesis (the new one). We consider this a pretty good result.
  And here’s how we make sure that spending time on split tests is worthwhile.
  We let a heartless tool decide when to stop the A/B test

  When we started conducting experiments a year ago, we were simply uploading two versions of a landing page into AdWords and, after a certain period, looked at the results.
  It became evident pretty soon that defining your sample size and testing period is highly important. It was hard to determine if, for example, 1,000 clicks were enough to terminate the A/B test or if more traffic was needed.
   This is where Convert came in handy for us.

3 Landing Page A/B Testing Rules That Helped Us Increase Revenue By  ...-2 (landing,page,landing,moon,landing,faked,17landing)
Convert - A/B test duration calculator
  It’s pretty easy to use:
  
       
  • Measure your current conversion rate (for example, your conversion-to-registration rate is now at 25%).
       
  • Do you want sign-ups to increase to 30%? Put 20% as your expected improvement.
       
  • Enter the number of variations you want to test (we used only 2 variations at a time, otherwise the experiment would have taken too long).
       
  • Next, enter the current (or expected) number of daily visitors to your landing page.
       
  • 95% of statistical confidence by default is completely OK for us. But you may want to change it.
      
  You might find that you need to drive more traffic to your landing page in order to terminate your test in a reasonable time.
  We justify every hypothesis

  Our schedule is tight. It usually takes us 6 to 8 weeks to conduct a test, and there's often pressure to launch a new experiment before the previous one is terminated.
  With this in mind, we can’t afford stabs in the dark.
   Like Justin Rondeau said inhis interview, “ I find that people do too much ad hoc testing. You need a process in place with a hypothesis, a schedule, and a stopping point.
  Every change in a landing page we suggest should be based on a hypothesis containing:
  
       
  • The reason you are conducting a test
       
  • A proposed solution
       
  • An assumption of how the solution would change user behavior
       
  • The results you expect to get
      

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房宇 发表于 2016-10-5 09:05:07
勿以坑小而不灌,勿以坑大而灌之。  
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1111x 发表于 2016-10-5 09:05:47
我就算是一只癞蛤蟆,我也决不娶母癞蛤蟆.
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124323826 发表于 2016-10-5 09:05:51
顶!顶!顶!
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jrfe3rQq 发表于 2016-10-5 09:06:04
楼主,一路顺风!
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流浪是一种方向 发表于 2016-10-5 09:07:53
梦想不能实现,都是因为它不够现实。
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不忘初心 发表于 2016-10-5 09:19:17
别用你的脾气来挑战我的个性!
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今日头条 发表于 2016-10-5 09:19:18
灌,是一种美德。
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黄浦 发表于 2016-10-5 09:31:30
蜘蛛会不会上吊?
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冯垚斯 发表于 2016-10-5 09:31:30
楼主不哭,我帮你顶!
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