Last time there was a big tech event, I successfully predicted all sorts of wonderful stuff that would be announced by Apple / Beats.
So, with Googlehaving a big event today, I thought I’d have another try.
New York, meet the world’s tech scene
5,000 Tech leaders are coming to NYC this November to learn and do business. This is your chance to join them.
Check it out
Here’s what the various tech sites are reporting are coming:
Google phones – Called Pixel rather than Nexus, and probably a big one called Pixel XL and a not so big one, called Pixel
Google Home – The Amazon Echo Killer
Chromecast Ultra – Capable of 4K Streaming
Another router – Of some sort, a successor to onhub
Andromeda – A new operating system and/or a laptop/netbook
So, I’ve gone all ‘ trademark ninja’ on it and dug up what I can. You can click on any of the links below to get more details on the trademark applications that have been lodged.
What’s in a trademark?
Whenever I report that a company has filed a trademark, I’m instantly told that the fact they have registered it doesn’t mean they are going to use it.
Firstly, under most regimes in the world, you do have to file some sort of statement of intention to use, and non use can be a grounds for revocation. That being said, yes companies do sometimes apply for trademarks for products or services that they end up not using. However, the notion that companies go around and trademark everything they can think of “just in case” doesn’t reflect the reality, and isn’t common and standard practice, regardless of what these firm’s PR machines tell you when you ask. In fact, I went back through 3 years of Google Trademark applications, and they simply do not make trademark applications that they don’t use, or extremely rarely at least.
That means (in my view at least) you can assume that something is likely to come of all a fair proportion of the trademarks listed below. No, it’s not exact. No, I cant guarantee it, but yes (again, in this Ninja’s subjective opinion) it’s a good start.
Now, before going on to what the Ninja has found, let’s deal with the rumours above:
Rumor 1: Google Pixel Phones — CONFIRMED
This seems to be 99.99 percent confirmed after a number of retailers leaked photos and specs online in the last 24 hours by accident (ahem).
So it looks like they are going to be called the Google Pixel and Google Pixel XL, but perhaps then the more interesting question becomes can they be (or should they be)??
A few points to note.
Arguably you would say that Google doesn’t need to register anything here, because they have already registered ‘Pixel’ and so the ‘Pixel This’ or ‘Pixel That’ or ‘Pixel XL’ or pretty much any pixel would already be notionally covered by their original and basic ‘Pixel’ registration (note, for example, that Appleonly applied for iphone, then also for iphone 3Gs, iphone 4s, iphone 7, and iphone 7Plus )
Here’s the classes covered by the initial registration, first filed on 12 October 2012. You will see (if you click to enlarge) that it includes ‘mobile phones’….HUZZAH!!
Unfortunately (well for Google, at least) that US registration doesn’t match it’s EU registration where ‘Pixel’ is registered for the following (notice ‘mobile phone’ isn’t on the list)