Google Google Pixel All the details on Google's latest phones, the Pixel and Pixel XL
Google on Tuesday unveiled two new smartphones, the Pixel and Pixel XL, during an event in San Francisco.
These are the first Google-branded phones that were designed solely by the company. This marks a new approach for Google, which typically outsources the design and production of its branded devices to other smartphone makers like HTC and LG. Those Google phones were previously given the “Nexus” moniker.
The way Google created its new Pixel devices is similar to the way Apple develops its iPhones. Apple designs its smartphones in-house, while outside manufacturers takes care of assembling the components.
Rick Osterloh, Google’s hardware chief, said building its own hardware allows Google to “take full advantage of capabilities like the Google Assistant,” the company’s new virtual aide.
“This is a natural step and we’re in it for the long run,” Osterloh said on stage.
The Pixel has a more premium design that some of Google’s previous Nexus phones, with a glass-covered back and polished aluminum casing. It will also be among the first gadgets to include the Google Assistant, which can be activated on the Pixel by pressing and holding the home button or saying the trigger word.
Google is also talking up the Pixel’s camera, which has a 12.3megapixel sensor and an aperture of f/2.0. Users will be able to capture multiple photos at once with a new burst mode. The company claims it captures photos faster than any other smartphone it has tested, making it an ideal choice for snapping action shots.