Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
From Search Engine Land:
Using search marketing to amplify TV buys: SMX East 2016
Oct 4, 2016 by Erin Everhart Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
Google seeks to humanize its brand with new “Google Assistant” female persona
Oct 4, 2016 by Greg Sterling She seeks to be a “companion” that is “always there but never in the way.”
With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Oct 4, 2016 by Danny Sullivan Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
Google and Progressive Web Apps: the mobile experience and SEO
Oct 4, 2016 by Jim Yu What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
Multi-location local SEO strategy: domain structure
Oct 4, 2016 by Andrew Beckman How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.
Bing Ads opens pilot for device bidding
Oct 4, 2016 by Ginny Marvin Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.
Don’t let your business play possum with local search
Oct 4, 2016 by Adam Dorfman Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.
WordPress.com adds “advanced” SEO tools, and it’ll make you smile
Oct 4, 2016 by Matt McGee Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that.
Recent Headlines From Marketing Land , Our Sister Site Dedicated To Internet Marketing:
How mobile has changed the way we search, based on 10+ years of eye-tracking studies
Google opens the AMP fire hose
3 mysterious and scary ways AdWords budget creep can happen to you
NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth
Google debuts new Pixel phone, Google Home & Google Assistant
Don’t overlook your current customers with your ABM strategy
Criteo set to acquire HookLogic
How to get more mileage out of the content you create
Amazon bans incentivized reviews outside of its own Vine program
MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose
With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign
Search News From Around The Web:
#SMX East Day 3 Session Recap: Conversion Rates & The Law of Diminishing Astonishment , aimClear
The 9 Habits of an SEO Freelancer , Search Engine Journal
Local & Maps
Google Serving AdWords Local 4-Packs in Mobile Search Results , www.thesempost.com
SEM / Paid Search
How To Identify AdWords Performance Issues , PPC Hero
A Step-By-Step Guide To Yahoo Gemini , PPC Hero
Google Silently Introduces New Display Keywords Targeting Settings on the Display Network , www.wordstream.com
How to Maximize Your AdWords ROI , www.wordstream.com
The 23 Habits of Highly Effective PPC Experts , Avalaunch Media
Crawling Gotcha: Rel="Canonical" Creating 404’s or Weird Redirects for Google , www.internetmarketingninjas.com
Google Not Concerned Over Negative SEO With New Penguin 4.0 , Search Engine Roundtable
Google Posts Directly to Search Feature Expansion Continues – Now What? , Mike Blumenthal
SEO Trek: The Search for Google RankBrain* [New Data] , moz.com
About The Author
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee . You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page