Called Spectacles, Snap's camera-equipped glasses will sell for $129 — but it's only a limited distribution. Snapchat/YouTube
While the rest of the world may have been intrigued or excited by Snapchat's new hardware project, it appears that one demographic is not impressed with Spectacles: college students.
The editorial board of IDS News, Indiana University's student newspaper, has taken a strong stance against Snapchat — now named Snap Inc. — and its camera-equipped glasses in a new editorial published on its website .
Titled "Snapchat jumps the shark ... again," the post has some harsh words for the company's latest product, called Spectacles.
Here's how IDS News describes the glasses:
"They run at about $130 and make the wearer look like a mix between the lovable tech-specs-sporting Cookie from 'Ned’s Declassified School Survival Guide' and Redfoo, who is half responsible for the song 'Sexy and I Know It.'
Needless to say, we think they are pretty stupid."
For those who don't know, Cookie is a middle schooler from a Nickelodeon sitcom, while Redfoo was a member of the group LMFAO. Both are known for their distinctive — yet not exactly trendy — glasses.
IDS News goes on to call Spectacles " pretty dorky," and refers to them as both " nerd goggles" and " so-called hipster glasses."
Redfoo, a rapper and DJ from the group LMFAO. Cameron Spencer/Getty Images
But more interesting than the paper's scathing review of the glasses is its attitude toward Snap in general: that it's out of touch with what young people actually want.
The paper refers to the latest project as " a physical manifestation of Snapchat’s struggle to stay relevant and fresh," and calls out the company for some of its fumbles: Snapcash, which lets users send money back and forth, much like Venmo; and its filters that users complained were racially insensitive, like the Bob Marley-themed filter or the so-called "yellowface filter." The paper seems to imply that Snap isn't making products young people like, which runs pretty contrary to what most adults think: that Snapchat is only a tool for Millennials and Generation Z.
While IDS News' opinions are by no means the views of all college students, the fact that Spectacles aren't exactly a hit with them — and that Snap is viewed as a fumbling social app with almost as many misses as hits — isn't a great sign for the company.
You can read the full editorial from IDS News right here .