Now is the moment you've been waiting for—you can throw a ton of money at Google secure your Pixel or Pixel XL. The listing is live on the Google Store, which also gives us a full rundown of pricing. The Pixel starts at $649 and the Pixel XL starts at $769. Yeah, they are spendy phones.
There's just one purchase screen for both Pixel phones, allowing you to customize the Pixel you want. Pick the screen size (XL is $120 more), the color (black, silver, and blue), the storage (32GB or 128GB for $100 more), and insurance ($99). You can also add Project Fi service on this screen. There are a few cases and accessories for sale in the store, but some of them aren't available yet .