Are you ready for some football... tweets? The NFL has kicked off another season on the field and in our feeds. As with any brand, we've seen the league and many individual teams embrace social media to increase fan engagement and interact with their loyal supporters on a whole new level.
As NewsWhip notes:
“NFL teams all already have a steady stream of content going without having to create entirely new content for social channels. Their product is content.”
The question is, which is the best at adapting that content for social media and what can we learn from them? Read on to learn about a few teams that are scoring touchdowns on social.
Name: Dallas Cowboys
Winning Play:Head to the Dallas Cowboys’ Twitter page to find the latest team news, lively chats, and some impressive emoji use. Their content relays important game information and team updates through a mix of engaging multimedia creative and clever, retweet-worthy copy. They certainly know how to give the fans what they want when it comes to the Twitter game.
Pro Tip:Don’t be afraid to experiment with different types of content. Testing a variety will help you determine what works best with your audience - and remember, just because a piece of content doesn’t work on one network, doesn’t mean it won’t work on another.
Name:New England Patriots
Winning Play:Though it's not the most popular social network, Reddit is certainly an active community. The Patriots have a strong social media presence across the board, but their Reddit page really shows off their unique voice and innovation. In addition to presenting creative topics for followers to take and run with, they regularly invite players to engage with fans by hosting tell-all discussions known as Ask Me Anythings.
Pro Tip:Engage your community. Consumers no longer want to simply be “sold” on a product or service, they're looking to form a relationship with the company that is providing that product or service. Use social media content to find out what they like, what they don’t, and how to become a better company in the future.