Do you want to improve the search rank for your website or blog?
Wondering how social media can help?
Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future.
In this article, you’ll discover seven ways you can use social media to boost your search rankings .
Discover seven ways to use social media to improve your search rank.
The Role of Social Media in Rankings
Social media is too powerful a tool for brands to ignore, and unless there’s some seismic shift in the attitudes and habits of users, its value will only continue to grow over the coming years. That being said, it’s unclear exactly how search engines use social media to rank your website.
While Google has flip-flopped on their algorithm’s use of social signals as a factor in search rankings, the official word for now is that social signals (likes, retweets, pins,shares, follows, etc.) don’t factor into search results.
That being said, social is still a very powerful SEO tool, even if social signals don’t directly impact your search rankings.
Activate Your Brand Community to Reinforce Relevance
Though social may only indirectly affect your rankings, one of the ways it does is through the power of your community. Search engines factor in the size of your following on social media as a measure of your authenticity. After all, if you only created phony clickbait content, you wouldn’t have been able to build a large community of followers in the first place.
Search engines take into account the size of your social media following.
Do fake users count? In short, no, because fake users can’t engage with your content. Real users who click through from your social media accounts to your website or blog and share your content will ultimately boost critical website stats. As Google tries to determine authenticity and content value, it can look at that traffic as concrete proof that you’re doing something right.
These three quick tips will help you craftsocial media posts that boost clicks to your website .
1. Cut Down on Word Count
While the “ideal” length of copy varies from platform to platform, Neil Patel at Quick Sprout found that generally speaking, less is more when it comes to your social media copy. In fact, his research shows the click-through rate on paragraph-long Facebook copy is 2-6 times lower than updates that are approximately 40 characters long.
Try to keep your social media posts to around 40 characters.
Rather than using extended copy in your social media posts, opt for a lower word count. Use all of the words you need, and not one more .
2. Tell People What You Want Them to Do
Sometimes, all your audience needs is a simple request so they know how to better interact with your content.
A quick search of the most clickable words on social media prove that most lists have one thing in common: they’re full of call-to-action phrases. Use words and phrases like “check out,” “see,” “retweet,” “like,” and “follow” to get people to engage with your social media content.