Ahead of the big Google Event later today, I’ve spent the last 15 hours trawling the dark recesses of trademark landto try and uncover what Googlemight be announcing. Bear in mind it is actually my birthday today, and the fact I’ve spent it like this makes this whole affair even more tragic/inspiring.
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I’m blue in the face saying this, but if you ask a company to comment on their trademark filings, they are going to tell you that it’s standard and they do it all the time. Witness exhibit A from today’s Financial Times about the new BT logo I uncovered:
In fairness to BT they do register a LOT of trademarks (1,900 at last count!), but the fact remains most people use most of the trademarks they apply for most of the time.
But yes, the usual caveats apply. Registering a trademark is not conclusive proof that something of the name registered will follow.
Subject to that, let’s jump on in shall we, here’s the trademark applications Google has filed that Google itself doesn’t seem to know about:
1. Google Project Jacquard logo
This is Google’s Hi Tech wearable stuff – You can learn more about it and its tie-up with Levis (you know, the lads that make the jeans) here – What you wont find there is any sort of logo or corporate identity for Jacquard.
Well here it is: