It’s no secret that social media plays an important role in our daily lives—and as a result—has become an important component of the marketing strategies for brands of all sizes and industries. In fact, 90% of marketers say that social media is important to their business, according to Social Media Examiner’s 2016 Industry Report .
But as social media and the digital world continues to evolve, brands and marketers need to go beyond social media marketing in the traditional sense. How? By intertwining social media marketing with social media community management. Social media marketing is a tactic brands and marketers use to drive toward a specific set of goals—such as increasing brand awareness or engagement. But really, the ultimate goal is to use social media as a way to eventually inspire action from your audience. On the flip side, social media community management is all about nurturing your social audience to make it stronger, larger and more engaged. (Marketer Jayson DeMers has a great article on this topic in Forbes.) But when these two concepts work together in harmony–that’s where the magic can happen.
With this in mind, below are some helpful hacks featuring tools and ideas for better and more successful social media community management.
#1 – Utilize Canva to create compelling visual content.
Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. So it’s no surprise that images and videos get more engagement on social channels.
If you’re a social media community manager, Canva can be your best friend for creating professional and compelling images that will provide the eye candy and value your audience is looking for. Whether you have design chops or not, Canva is a quick, user-friendly way to create great images.
Below are a couple of examples from my own archive.