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[其他] SEO Trek: The Search for Google RankBrain* [New Data]

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给我一颗糖 发表于 2016-10-4 17:05:35
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Rand Fishkin posted another brilliant Whiteboard Friday last week on the topic of optimizing for RankBrain . In it, he explained how RankBrain helps Google select and prioritize signals it uses for ranking.
  One of the most important signals Google takes into account is user engagement. As Rand noted, engagement is a "very, very important signal."
  Engagement is a huge but often ignored opportunity. That's why I've been a bit obsessed with improving engagement metrics.
   My theory has been that RankBrain * and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement. Not always, but it's happening often enough that it's kind of a huge deal.
  Google is looking for unicorns – and I think that machine learning is Google's ultimate Unicorn Detector.
   
SEO Trek: The Search for Google RankBrain* [New Data]-1 (explained,happening,important,learning,elements)

  Now, when I say unicorns, I mean those pages that have magical engagement rates that elevate them above the other donkey pages Google could show for a given query. Like if your page has a 5 percent click-through rate (CTR) when everyone else has a 1 percent CTR.
  What is Google's mission? To provide the best results to searchers. One way Google does this is by looking at engagement data.
  If most people are clicking on a particular search result – and then also engaging with that page – these are clear signals to Google that people think this page is fascinating. That it's a unicorn.

SEO Trek: The Search for Google RankBrain* [New Data]-2 (explained,happening,important,learning,elements)

  RankBrain: Into Darkness

   RankBrain, much like Google's algorithm, is a great mystery. Since Google revealed (in a Bloomberg article just under a year ago) the important role of machine learning and artificial intelligence in its algorithm, RankBrain has been a surprisingly controversial topic, generating speculation and debate within the search industry.
   Then, we found out in June that Google RankBrain was no longer just for long-tail queries. It was " involved in every query ."
   We learned quite a few things about RankBrain. We were told by Google that you can't optimize for it . Yet we also learned that Google's engineers don't really understand what RankBrain does or how it works.
  Some people have even argued that there is absolutely nothing you can do to see Google's machine learning systems at work.
  Give me a break! It's an algorithm. Granted, a more complex algorithm thanks to machine learning, but an algorithm nonetheless. All algorithms have rules and patterns.
  When Google tweaked Panda and Penguin, we saw it. When Google tweaked its exact-match domain algorithm, we saw it. When Google tweaked its mobile algorithm, we saw it.
  If you carefully set up an experiment, you should be able to isolate some aspect of what Google is proclaiming as the third most important ranking factor. You should be able to find evidence – a digital fingerprint.
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窦明坤 发表于 2016-10-4 19:19:13
为楼主点个赞!
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幼翠 发表于 2016-11-7 18:25:49
前排支持下了哦~
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zzf2008 发表于 2016-11-7 19:29:51
有钱、有房、有车,人人都想!
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顾念故念孤念 发表于 2016-11-10 16:37:07
楼下的且行且珍惜!
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安夏 发表于 2016-11-11 17:44:18
是金子,总会花光的;是镜子,总会反光的……
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恺雪no1 发表于 2016-11-12 12:59:38
无论是不是沙发都得回复下
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让心去旅行 发表于 2016-11-14 20:51:32
我就路过,不说话。
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終究還是敷衍 发表于 2016-11-16 15:01:14
看帖、回帖、拿分、走人
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风之友 发表于 2016-11-19 18:23:55
我是个凑数的。。。
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