手机数码

    今日:5| 主题:38674
收藏本版 (4)
手机、平板、VR等3C数码产品的交流.

[其他] Microsoft disbands the Band: fitness device pulled from stores, no Band 3 this y

[复制链接]
暧昧害死人 发表于 2016-10-4 12:12:23
156 2

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

Microsoft disbands the Band: fitness device pulled from stores, no Band 3 this y-1 (supporting,previously,Android,Microsoft,customers)

  Microsoft's strange foray into wearables may be at an end. Mary Jo Foley was tipped off that theBand 2 has been pulled from Microsoft's online store, and the company gave her a statement :
We have sold through our existing Band 2 inventory and have no plans to release another Band device this year. We remain committed to supporting our Microsoft Band 2 customers through Microsoft Stores and our customer support channels and will continue to invest in the Microsoft Health platform, which is open to all hardware and apps partners across Windows, iOS, and Android devices.
  Not only is the Band 2 dropping out of the sales channel, its SDK has also been removed . Reports continue that the team developing the Band has been... well... disbanded. Oddly, the company previously told Foley that it's still "exploring" the wearables market, though what form this exploration will take is, as yet, unclear.
  The entire Band project was peculiar. Thefirst Band, released in 2014, was a surprisingly credible first effort at a fitness wearable: Microsoft has a reputation for never nailing the first release of any product (received wisdom being "wait for version 3"), but the Band was a bit better than that. The Band packed in a multitude of sensors and functionality, as well as reasonable software and a range of cloud services. It worked with the iPhone, Android, and Windows Phone.
The problem is, the Band never quite went beyond credible; it was substantially less capable than a true smartwatch, but somewhat more expensive than other fitness devices. It wasn't waterproof, and it wasn't always comfortable. The Band 2 didn't alter this, either. It added more sensing capabilities, but still occupied a weird middle ground of being too expensive compared to other fitness trackers and too underpowered relative to smartwatches.
The Band was never destined to be a big seller, either. Microsoft had vague desires to gather data for its health platform and cloud services, though you don't technically have to use the Band to do this, as the company has an API and a limited number of third party integrations. Microsoft's broad ambitions are unclear.
If the company truly wants a huge amount of data, it needs a product that's successful, or it needs to integrate with someone else's successful product. Neither of these things has happened. By apparently withdrawing from the health wearable market entirely, it's hard to imagine that ever changing.
The result is that the entire Band feels Zune-like. Microsoft was late to the market with a product that was competent and felt like it held some promise, but the company never delivered on the Band's potential. The Zune was part of a dying category—the standalone media player being substantially replaced by the smartphone—and while the fitness band may have a little more life to it, eventual replacement by true smartwatches (or, for those with lesser demands, the smartphone) feels like a likely outcome. And this isn't a good look for Microsoft. It looks like a pattern is forming: come to the market too late, produce a product that fails for whatever reason to be unambiguously better than those that are already there, and then awkwardly leave the market having not made much of a dent.
友荐云推荐




上一篇:Nokia D1C phone running Android 7.0 Nougat spotted on Geekbench
下一篇:除了Pixel手机和Daydream VR,10月4日的谷歌大会还有哪些产品值得期待? ...
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

bgmhg 发表于 2016-10-4 13:33:01
我左青龙,右白虎,肩膀纹个米老鼠.
回复 支持 反对

使用道具 举报

过去已经过去 发表于 2016-10-4 18:47:36
帮不上什么忙,把帖子顶上去吧!
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表