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Microsoft just killed its Apple Watch competitor
The Microsoft Band may have just met its demise.
Microsoft’s online store has officially stopped selling the Band 2 which was positioned as a competitor to the Apple Watch. The company also revealed today that it will not release a new Microsoft Band 3 this year.
“We have sold through our existing Band 2 inventory and have no plans to release another Band device this year,” a Microsoft spokesperson told ZDNet .
Microsoft insists that despite removing all mention of the Band 2 from its online store, it is still committed to supporting Band 2 customers. It also pulled the Band 2 software development kit though, so new third-party apps will be scarce.
In an effort to boost sales of the Band 2, Microsoft offered a free Band 2 to customers that traded in an Apple Watch . Obviously that promotion didn’t do so well and now that the Apple Watch Series 2 is out the Band 2 looks even more stale.
A team of software engineers were reportedly working on bringing Windows 10 to the Band as thought that would solve all the problems. That team was disbanded a few months ago. According to ZDNet’s report, most of the hardware team behind Band has also been dispersed to other hardware teams in the company.