网络科技

    今日:446| 主题:278858
收藏本版
互联网、科技极客的综合动态。

[科技] Salesforce just bought another company for $700 million after spending $4 billio

[复制链接]
清晨那一抹阳光 投递于 2016-10-4 07:22:38
105 1

Salesforce just bought another company for 0 million after spending billio ...

Salesforce just bought another company for $700 million after spending $4 billio-1-网络科技-regulatory,companies,customers,disclosed,marketing
  Salesforce CEO Marc Benioff  Justin Sullivan/Getty Images   
  Salesforce has acquired marketing data software company Krux for $700 million, according to the Wall Street Journal .
  Salesforce disclosed in a regulatory filing that it's paying $340 million in cash for the company.
  Founded in 2010, Krux is a marketing software company that specializes in data analysis and intelligence. Marketers use Krux's software to better target customers. The company has raised $50 million so far .
Salesforce has been putting a lot of focus on boosting its data and predictive analytic capabilities lately, and Krux's software is expected to help Salesforce's marketing cloud offerings.
Krux is the latest in a series of companies Salesforce has bought over the past year. Salesforce has spent nearly $4 billion on acquiring companies like Demandware, Quip, and BeyondCore over the past 12 months, as well as making a failed bid to buy LinkedIn for over $26 billion (Microsoft walked away with the prize). Salesforce is also rumored to be interested in buying Twitter, a company with a $17 billion market cap.
Salesforce CEO Marc Benioff hinted during his most recent earnings call that he won't stop his record-high acquisition spree anytime soon, and would most likely keep it up through the end of the year.
"This M&A window, I talked about that I think on the last call, openly in the press, seems to have opened for the year," he said. "I think it will probably close, probably at the end of this calendar year. But it's been incredible time for us to acquire some phenomenal assets."
  Perhaps we'll get to learn more about the deal this week at Dreamforce , Salesforce's big annual conference.



上一篇:Researchers' 'DarkLight' enables visible light communication in t
下一篇:对于谷歌史上最重磅发布会,我们为你准备了一份观看指南
Yooee 投递于 2016-10-4 10:57:17
没钱认命
回复 支持 反对

使用道具 举报

我要投稿

推荐阅读


回页顶回复上一篇下一篇回列表
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 | 粤公网安备 44010402000842号 )

© 2001-2017 Comsenz Inc.

返回顶部 返回列表