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[科技] Amazon finally kills the review scheme responsible for millions of shady ratings

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爱经不起遗憾的事情 投递于 2016-10-4 07:15:28
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Amazon finally kills the review scheme responsible for millions of shady ratings

Amazon finally kills the review scheme responsible for millions of shady ratings-1-网络科技-interested,technology,techniques,previously,reported

   Amazon reviews are bullshit . Many of the star-ratings are legitimate and should be taken for what they are — honest reviews from independent buyers. Others, however, use pay-for-play techniques that see sellers incentivizing reviewers with free or reduced-cost merchandise in exchange for an ‘honest’ review.
  Outright paying for reviews has always been against the rules, but this incentivized review system somehow remained just under-the-radar enough that Amazonwas either oblivious, or chose to ignore it for several years; until now.
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      Turns out these reviews had a significant impact on overall ratings, and led to a severe fracture in trust for consumers.
  As we previously reported:
  The average Amazon product has a rating of 4.4 stars. When you factor in incentives, this rating jumps to 4.73 stars, while non-incentivized ratings hover at around 4.33 stars. This 0.40 ratings bump might seem insignificant, until you learn that even an average product (with its 4.4 star rating) jumps from the 54th percentile to the 94th percentile once you factor in the 0.40 star ratings bump.
  Today however, Amazon updated its community guidelines with language that would ban this practice entirely.
  Unfortunately, the ban doesn’t extend to the Amazon Vine program, or books, but the changes should do wonders to promote honest ratings for a community that relies on them to find the best products. According to Amazon:
  “[C]ontent and activities consisting of advertising, promotion, or solicitation (whether direct or indirect) is not allowed, including… Creating, modifying, or posting content in exchange for compensation of any kind (including free or discounted products) or on behalf of anyone else.”
  Granted, we can’t be sure that sellers won’t find loopholes in the ban that allow them to incentivize future reviews. In fact, you can be all but certain they will. But action is better than inaction, and in this case, Amazon’s action should lead to a more trustworthy review system.
    Amazon bans incentivized reviews tied to free or discounted products on TechCrunch



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lightway 投递于 2016-10-4 08:42:56
现在很痛苦,等过阵子回头看看,会发现其实那都不算事。
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李孟春 投递于 2016-10-4 08:56:01
我喜欢上学,我只是不喜欢上课。
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lihuitan 投递于 2016-10-4 09:07:48
洗洗更白白,顶顶更健康!
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正在输入◇ 投递于 2016-10-4 09:17:50
洗洗更白白,顶顶更健康!
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fjdsx94530 投递于 2016-10-4 09:18:02
边撸边过
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lebo5132 投递于 2016-10-4 09:18:03
广告位,坐下看看
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ddmmymm 投递于 2016-10-4 09:29:04
有十只羊,九只蹲在羊圈,一只蹲在猪圈.打一成语…
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OKOK8811 投递于 2016-10-4 15:09:21
有钱的捧个钱场,没钱的回家拿钱捧个钱场。
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邻家大叔 投递于 2016-10-5 18:51:20
我看着大家顶!
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