Consumers do not want to use plastic money, and are enthusiastic about innovation. Technology and globalization are propelling a huge shift in consumer behavior. Consumers demand more digitalization in all areas of their life while protecting security and privacy, a Mastercard study found. Coincidentally, this phenomenon converges with the increasing use of the cryptocurrency Bitcoin and the positive outlook that consumers now have on innovation. Also Read: Bitcoin-NFC Implant Spotted at Paralelní Polis in Prague
Consumers Reject Plastic Cards
Recognizing technology’s pervasive impact, Mastercard studied consumers’ perceptions of digitization and its consequences.
The “ Mastercard Impact of Innovation study ,” by IPSOS Research , collected and analyzed data from 23,000 consumers in 23 countries throughout Africa, the Middle East, and Europe. The study focused on personal preferences in using digital technologies for payment, as well as payment authentication methods.
One of the study’s major findings was consumers all over the world want new ways to pay, preferably using smartphones.
Moreover, consumers are asking for more digital services in all areas, including healthcare, public education, and transport.
Specifically, the study found that ”while in Africa and the Middle East over 70% said they were ready to pay with their smartphones, Western Europeans have some way to go – only two-fifths (38%) said so. However, when asked about new ways to pay, consumers across all regions chose their smartphone as an alternative to the plastic card.”
According to a Mastercard press release, Ann Cairns, President, International Markets at Mastercard, said: “Our study launched during the Mastercard Customer Innovation Forum in Budapest confirms that not only is there a huge appetite for new ways to pay, but consumers overwhelmingly want to use their smartphones. In fact, many are ready to do so right now. For decades, plastic cards have been the only reasonable alternative to cash – but consumers are saying loud and clear that they want digital innovations in all areas of life.”
The Mastercard study also highlighted that consumers demand better security and personal data privacy. Consumers also want to have simpler and faster payment systems.
Bitcoin Poised to Satisfy Consumers’ Demands