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[其他] SearchCap: Offline call data, AdWords budget creep & AMP fire hose

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誰違背了承諾 发表于 2016-10-4 03:56:48
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SearchCap: Offline call data, AdWords budget creep & AMP fire hose-1 (experience,discusses,generated,customer,increase)
   Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.
  From Search Engine Land:

  
       
  •   Allstate: offline call data improved SEM performance and the customer experience  
    Oct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs.
       
  •   3 mysterious and scary ways AdWords budget creep can happen to you  
    Oct 3, 2016 by Pauline Jakober Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.
       
  •   How mobile has changed the way we search, based on 10+ years of eye-tracking studies  
    Oct 3, 2016 by Kristi Kellogg How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
       
  • Google opens the AMP fire hose
    Oct 3, 2016 by Barb Palser Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
      
   Recent Headlines From Marketing Land , Our Sister Site Dedicated To Internet Marketing:

  
       
  • Authority & link building with real-time Penguin   
  • The myth of the duplicate content penalty   
  • Yext literally helps drive customers to stores with ‘Ride with Uber’ integration   
  • Prepping SEO for 2017: it’s all about the ROI   
  • Learn to measure Account-Based Marketing   
  • Why call tracking helps improve PPC lead generation account performance   
  • Facebook’s Marketplace gets the mobile home tab that was supposed to go to Live   
  • What you didn’t know about recent Quality Score changes   
  • Facebook’s Craigslist-style Marketplace isn’t open to brands, Page owners   
  • The martech lowdown: 2016 trends in review and a look at our bright future   
  • What brands should know about Facebook’s new and upcoming average watch time metrics   
  • Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts   
  • Tackling social media myths   
  • MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more   
  • A CMO’s View: How The Palace’s email marketing brings Detroit Pistons fans home   
  • Clinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount codes   
  • How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’  
  Search News From Around The Web:

  Industry

  
       
  • Looking Back on SMX East 2016 , Overit  
  Link Building

  
       
  • Google Says Directories Often Not The Right Way To Build Links , Search Engine Roundtable  
  Local & Maps

  
       
  • A Summary of Recent Local Pack Tests , Mike Blumenthal   
  • Google Showing Blue Pins in Local 3-Pack to Mark Higher Relevancy , www.thesempost.com   
  • Google Showing Related Category Carousels for Local Brand Queries , www.localseoguide.com  
  SEM / Paid Search

  
       
  • Academy for Ads: On-The-Go Training for Google’s Ad Products , smallbusiness.googleblog.com   
  • Cross-Device Retargeting Strategies in a Post-Cookie SEM World , aimClear   
  • Google Testing Grey Icons in Google AdWords Mobile Ads , www.thesempost.com   
  • How Excel Can Do Your UTM Term Tagging For You , www.clixmarketing.com   
  • Using Google Analytics To Power AdWords Campaigns , PPC Hero  
  SEO

  
       
  • Penguin 4.0 Recovery Case Studies , Marie Haynes Consulting   
  • The Future of SEO: Lessons from Rand Fishkin and Sarah Bird , www.inc.com   
  • 12% Said They Saw Ranking Improvements After Google Penguin 4.0 , Search Engine Roundtable   
  • Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You? , moz.com   
  • SEO: Reclaiming Links to Deleted Pages , Practical E-Commerce   
  • The Google History from an SEO Consultants Perspective , www.brianchappell.com   
  • Why Authority Matters to SEO , Stone Temple  
     About The Author

SearchCap: Offline call data, AdWords budget creep & AMP fire hose-2 (experience,discusses,generated,customer,increase)
              Matt McGee
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at     @MattMcGee . You can     read Matt's disclosures on his personal blog. You can reach Matt via email using our     Contact page
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zjwnv 发表于 2016-10-4 06:22:37
前排,留史!
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秋珊 发表于 2016-10-5 20:03:25
鸡蛋从外打破,是食物;从内打破,是生命。人生,从外打破,是压力;从内打破,是成长。
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lzy0781 发表于 2016-10-11 11:08:07
是金子,总会花光的;是镜子,总会反光的……
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我是ゝ高富帥 发表于 2016-11-5 10:22:47
人是铁,范是钢,一天不装憋得慌
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广有丙xm 发表于 2016-11-6 18:47:55
纯粹路过,没任何兴趣,仅仅是看在老用户份上回复一下
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ubnzl 发表于 2016-11-9 09:30:58
来自水星的誰違背了承諾
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相思难忘 发表于 2016-11-20 17:03:43
成全别人,恶心自己!
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