Microsoft gave it two tries, but the company's wrist-worn Band fitness tracker is seemingly no more. The Band 2 has been removed completely from Microsoft's online store, signaling that production has likely come to an end. It's no longer available from Best Buy either, though Amazon is still sellingthrough its remaining inventory. ZDNetreports that the company has no current plans to release a Band 3. The team responsible for the Band was recently dissolved, throwing doubt on Microsoft's future plans for the product.
In a statement earlier this month, Microsoft insisted that it remains "deeply committed to supporting our customers and exploring the wearables space." At the time, Microsoft also noted that the Band 2 was still actively being sold — but that's no longer the case as of today. The Band's software development kit, which allowed apps to be created for the device, has also been removed. The first-generation Microsoft Band The Band was a surprise announcementin October 2014, touted as the most advanced fitness tracker on the market. But the device, often criticized for its awkward, uncomfortable design, never really caught on. Microsoft introduced a second-generation model with added features last year, but it also carried forward many of the original's flaws. And now the company has decided to bow out of fitness wearables — at least for the time being — and cede the market to companies like Fitbit, Samsung, Garmin, Misfit, and smartwatch makers including Apple.