Ever have one of those awkward moments when you run into someone you haven’t seen since high school and she still thinks of you as a skater? Or you see an acquaintance who mainly remembers that you were thinking of ditching business school for a career as a rock guitarist?
We all have to reintroduce ourselves sometimes — and this is one of those times for Rackspace.
Starting today, you’ll be seeing Rackspace on billboards in several major airports and in print and online advertisements in leading business and tech publications, from the Wall Street Journal to Wired. You’ll even be hearing us on National Public Radio as you drive to and from your office.
This new brand campaign is aimed at business executives and IT leaders. Its message is simple: “Rackspace – Your Clouds. Our Expertise.” In other words, if you are part of the 75 percent of the world that says it using multiple clouds at an increasing pace, but struggling with the complexity, pain and expense of managing them all yourself, our expert cloud engineers stand ready to help in ways no others can.
From our earliest years as a managed hosting provider, Rackspace has been famous for the always-accessible, results-obsessed customer service we call Fanatical Support. That focus isn’t changing. But it’s evolving along with changes in customer needs
Today, according to a recent survey from RightScale , the typical business is using three different cloud platforms and is experimenting with three more, across public and private clouds and dedicated servers. The biggest concern of IT decision makers today — even outranking online security — is finding the expertise to manage and coordinate all of those clouds.
This survey confirms a trend we’ve seen for some time among our customers at Rackspace. In response, we began last year to expand our expertise and support to serve businesses that want to run at least some of their workloads on the cloud infrastructure of Amazon Web Services and Microsoft Azure. We’ve moved quickly, and already rank as one of the major service providers on each of those platforms, with hundreds of our engineers certified by AWS and Microsoft.
Meanwhile, we remain the world leader in managed hosting on dedicated servers — the industry we essentially created 17 years ago. And we remain the leader in OpenStack, the open source cloud platform we founded in 2010, and that since has been adopted by hundreds of global enterprises, including IBM, Intel and SAP.