The holiday season is here and it’s time to plan your next email marketing move. But when and where should you begin? We’d say as soon as possible - with just a month left for Halloween and the other holidays, you need to lock in a strategy in order to maximize your opportunities. Here are four key tips for planning your holiday e-mail strategy.
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1. Plan for Key Holidays
Planning is the base for a successful email marketing campaign. So plan your key holidays in such a way that you are able to target, segment and give the best to your subscribers.
2. Budget Planning
Before going into a full-fledged planning mode, keep your budget as a priority. Working with your budget front of mind is key to staying on track and within your originally stated plan.
3. Take One Step at a Time
Set your goals then move ahead. Targeting each key holiday and planning a campaign accordingly will increase your email promotions. Make sure your holiday email template is designed and content is ready at least three weeks in advance for each holiday you plan to target. This'll give enough bandwidth to fine-tune your campaign, segment your email lists and allow for multiple touch points.
4. Know Your Target Audience
Segment your subscribers by geo-location, gender, buying patterns, and have a list of best send times, dates and days before distributing any holiday emails. Having the proper data will help you target your audience better and improve open and click rates along with conversions.
The following holiday email marketing infographic , besides being a calendar, can help you plan your campaigns and give your sales boost this upcoming 2016 holiday season.
Email Marketing Holiday Calendar and Planner 2016 [Infographic]