营销策划

    今日:272| 主题:37520
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] 3 Practical Ways to Build a Massive Business Email List

[复制链接]
凝固freezeぁ 发表于 2016-10-3 22:01:20
229 12

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x

3 Practical Ways to Build a Massive Business Email List-1 (customers,Business,audience,business,friends)

  Social media has changed the way we communicate; it's opened doors for many business owners. There are millions of users on social media and we have an exciting opportunity to convert some of those users into customers.
  Yet, while this has been good, it's also created a problem: In the same way that too many business owners depended on SEO a few years ago, they're now relying on social media the same way.
   Certainly social media platforms are great, but you have to realize that your friends and followers on those media are not leads and not your audience. They are the audience of the platforms that they are on. So, if you rely too heavily on social media for your audience and one or more of those social networks decides to make a change, your business may be negatively impacted.
   Related:  3 Email Marketing Tactics You Need Most
   Crystal Paine is an example: A  New York Times bestselling author, she lost access to most of her audience of three million people when Facebook decided made an algorithm change. There are many examples like hers.  
  Another issue is that most of the popular social media networks are now publicly traded companies. This means that they have to put profits for their shareholders first. And the way they make profits is by limiting their audience members' organic reach and making them pay to get more.
  So, instead of focusing so much on social media, consider your email list: These people are your real audience and still the best way to market to when you're looking leads. The world could be falling apart, but when you send an email, people can see it if they're signed up for your email list. There are many ways to market to an email list and boost your conversions. Here are four practical and actionable ways to build a massive email list that you can consistently sell to.
  1. Get exposure through large publications.

  Today, even rookie writers can send in pitches to the largest websites in the world and get accepted as contributing writers. Large media publications put out a lot of content and are always looking for more that matches their core message. You can pitch and get accepted by the largest websites in the world. Having your name and bio out there with clickable links can bring immediate and tremendous traffic to your website.
   Some of those people will sign up for your email list. Here is some information on what editors at publications are looking for in a pitch.
  Spend time identifying what large publications fit your message. Get a feel for the style and content. Pitch the right way. Get accepted and start delivering value to that publication's audience. This one strategy has allowed me to take my email from 3,000 to more than 39,000 people. Get into more publications and you'll grow your email list even faster.
  2. Get interviewed on podcasts and shows.

   Entrepreneurs today have the opportunity to share their story and talk about their business in a variety of places. We live in a time where podcasts get as many or more listeners than radio shows. To get interviewed on podcasts, find shows on iTunes that match your message and cold-pitch the podcaster. You can also sign up for a free service such as Radio Guest List to get a digest of shows that are looking for guests on different topics.  
   Related: Email Marketing: There's a Good Chance You're Doing It Wrong
   You can also cold-pitch traditional radio shows. Find the ones that will resonate with what you do and convince the producer why and how you can add value to the show. For TV shows, start locally. Contact the associate producer of your local affiliate's weekend morning show and explain how you would add value for its viewers. Tie what you do into a current local event. For radio and TV shows, you can also sign up for a free service like HARO to get a digest of shows looking for guest on various topics.  
  3. Mount a joint venture with a known entrepreneur.

  There may be other entrepreneurs who do what you do or something similar but have a larger audience than yours. For example, you could teach about real estate alongside a real estate attorney. Whatever the case, do a joint webinar or class with this person and split the email addresses and/or the profits if you are selling something. Joint ventures -- as long as they are beneficial to both parties -- can be a great way to build your email list faster.
   Related: 7 Statistics That Prove Email Marketing Isn't Dead
   You have probably heard the saying, "The money is in the list." When a hacker took down my website , my income didn't skip a beat because I had built an engaged email list. I saw firsthand that this saying can be true if you don't know what you're doing.
  The three strategies described here can help you build a massive list and build it fast. Once you do that, add value to them through your free content and don't be afraid to sell visitors your premium content. You can use an email list to add significant revenue growth to your company's bottom line. So, why not start building yours today?
友荐云推荐




上一篇:The 9 Habits of an SEO Freelancer by @annaleacrowe
下一篇:The Efficient Approach to Marketing Your Business with Content
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

芝昌达 发表于 2016-10-3 23:25:10
楼主开恩,沙发是我滴。。。。。
回复 支持 反对

使用道具 举报

1092290547 发表于 2016-10-3 23:57:14
我也顶起出售广告位
回复 支持 反对

使用道具 举报

兰川 发表于 2016-10-4 00:17:10
前排,留史!
回复 支持 反对

使用道具 举报

mlkljkl 发表于 2016-10-4 00:21:48
不在放荡中变坏,就在沉默中变态!  
回复 支持 反对

使用道具 举报

452386663 发表于 2016-10-4 00:24:24
男人,再优秀,没女人也生不下孩子。说明:”合作很重要!”
回复 支持 反对

使用道具 举报

我很行 发表于 2016-10-4 02:12:34
广告位,,坐下看看
回复 支持 反对

使用道具 举报

泽洋 发表于 2016-10-12 07:59:24
凝固freezeぁ就是这么任性
回复 支持 反对

使用道具 举报

兰孟杰 发表于 2016-11-6 11:47:55
为保住菊花,这个一定得回复!
回复 支持 反对

使用道具 举报

电商小吕哥 发表于 2016-11-7 17:58:19
凝固freezeぁ英明!
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表