As the CMO for Palace Sports and Entertainment , Charlie Metzger is charged with bringing a packed house to The Palace of Auburn Hills, home to the NBA’s Detroit Pistons and a regular venue for top performers like Adele, Kanye West and SIA. In his role, Metzger drives a wide range of marketing initiatives.
“I oversee our club’s marketing, our production and programming, our public relations, community relations, what we call ‘brand works’ which is our digital, social, web and email, and retail as well,” says Metzger. “It’s a fantastic job.”
According to the CMO, his big picture remains focused on bringing people together in the world, a vision he keeps front and center for his team.
“Whether it be at a concert here at The Palace, like Adele last night, or a Piston’s game, we have a responsibility to our customers to provide a fantastic fan experience and make sure that we know their time being spent with us is one that’s going to be very memorable,” says the CMO.
Today, Metzger shares how his team uses email marketing to connect with Detroit Piston fans and concertgoers alike, keeping audiences entertained and informed — and why he’s bullish on where email marketing is headed.