What do you understand by User Experience or UX? User experience, in simple words, is the behavior and attitude of an individual towards using a product or service.
Maybe you have already put your best foot forward for a completely outstanding mobile app. But, your app may still only come out as failure without a promising UX design. It may catch you by surprise as it is the UX design which decides the success or failure of an app before anything else.
In order to ensure that yours stands out from the crowd, be sure to provide an ultimate user experience design to it. This means that your app must be easy to use, smooth to navigate, and come packed with a number of benefits. For each element your app carried, your UX design should be no less than perfect.
What happens in case of an app that’s not up to scratch?
If you fail to watch your step for any single aspect, you may be unintentionally encouraging the users of your app to switch to another similar app. There is no dearth of options in the app market. Agree?
So, what must a designer keep in mind to ensure that the mobile UX design is just up to the mark? Well! To answer this essential question, we have listed below 8 best practices that are sure to result in a wonderful and unique mobile UX design.
1. Adhere strictly to Apple and Google Guidelines
Undeniably, Apple iOS and Google Android are rulers of the market when it comes to exceptional mobile operating systems. Together, they hold no less than 95% of market share. In such a scenario, what better can you think of except conforming with Apple iOS Human Interface Guidelines as well as with those for Google Material Design for Android?
If you remain stuck to using your own know-how about a UX design, you may unknowingly ruin your whole effort of developing an app. It is suggested that you remain in sync with the guidelines available for a beautiful user experience design.
2. Keep the approach very clear
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Before anything, you build a strategy for the way your business would run. Right? Why not in case of an app? To be precise, your app is eventually a part of your business. Don’t forget to frame a very clear business approach for it after properly analyzing the market scenario, and target audience. Once you get familiar with what your rivals have on offer, it becomes easier for you to decide what you can offer in addition to that to your potential customers.
3. Keep an eye on the On-boarding Experience
How your app will be in future can better be decided with a perfect on-boarding experience. It is imperative to remember one thing that your app users will be your returning users only if they are able to get what they are looking for in a quick manner. Users must have a clear idea what they are going to get from your app and what all they can do without any issues. Thus, Progressive On-boarding is the best choice, which comes with directions for users to follow within the app. You must ensure that the on-boarding process is friendly and simple.
A successful app usually has:
A simple login method
A clear idea of where it will take users to
Excellent color scheme that ensures easy navigation
Only relevant elements
4. For User Interface, Screen Size Should Be No Bar
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Deciding the ratio of elements for a particular screen on an app can be a bit challenging for many designers. Nevertheless, a good understanding of the same for different screen sizes and devices can prove to be miraculous. Recapitulating on the initial design is the best option until you reach the point where the UX design is just perfect for multiple screens. Coding can always be altered, and there is no shame in it. If you feel the need for the same, go for it without hesitation. What’s more important is to ensure flexibility in your design. Some of the UX elements that become a challenge are text fields and action buttons.
5. Let One UX Build Two Platforms
It is better to have a common UX for two different platforms, which surely doesn’t mean that you have to use one design for different platforms. But, it means that one design should act as the base for the other. Over heading to creating your own guidelines or techniques to build a common UX, it is better again to follow the pre-defined iOS or Android guidelines. Not only will it save you time, but is sure to bring you wonderful design results as well. And not to mention, client satisfaction is a must.
6. Use Eye-Catching Typography