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Google may be synonymous with search in the developed world, but winning over users in countries where speedy internet connections aren't a given is challenging, a top executive at the tech giant told CNBC.
The company last week unveiled several products and initiatives inIndia tailored to make the internet more accessible, in a bid to tap into the vast potential of the country's growing online population.
The link between the initiatives was an emphasis on connectivity, John Giannandrea, senior vice president of search at Google, explained.
Google's new mobile app, YouTube Go, was designed to play videos smoothly in low connectivity environments and allow users better control over their data consumption.
Google also launched free Wi-Fi services in more than 50 train stations, and later this year, users will be able to communicate with Google's artificial intelligence service, Assistant, in Hindi.
"We have to understand that people have different kinds of connectivity," Giannandrea said.
How Google is tackling uneven connectivity in India
John Giannandrea, SVP for search at Google, talks about how the company is engaging with Indian users.