营销策划

    今日:110| 主题:37418
收藏本版 (15)
网络、PC端、移动端的营销、策划实战和资讯。

[其他] Technology stack for FringeSport

[复制链接]
冷无缺 发表于 2016-10-3 07:00:42
114 3

立即注册CoLaBug.com会员,免费获得投稿人的专业资料,享用更多功能,玩转个人品牌!

您需要 登录 才可以下载或查看,没有帐号?立即注册

x
I’ve read columnist Eric Bandholz’s post    on the technology stackfor his company, Beardbrand. In this article, I’ll address the same for my company, FringeSport. These are the tools that helped us to grow from my garage to a seven-figure ecommerce business.  
  Not all of the following tools are appropriate for startups. Some, such as our backend management system, are unnecessary until you hit scale.
  Most important tools

  Ecommerce platform:      Shopify.    I wrote a post on why I love Shopify. In short, Shopify lets us be experts on sales and marketing; it handles the rest. Yes, there are a few downsides — lately our site has slowed down; we need to clean it up — and Shopify has recently raised prices. But I am still a Shopify believer.  
  Backend, business-management platform:      Brightpearl.    This is a tough one. On one hand, Brightpearl manages all our orders across multiple channels — branded ecommerce, Amazon, eBay, B2B, wholesale — and syncs with our shipping, fulfillment, warehousing, ordering, and receiving functions. Brightpearl can manage channel sales to Amazon, eBay, and our website. It even produces financials, although we don’t use this module. But, we seem to be constantly fighting the Brightpearl platform, to get it to do what we want. Then again, few people ever said, “I love my business management software.” Or, at least that’s what I keep telling myself.  
  Shipping management:      ShipStation.    ShipStation is a breath of fresh air. It’s a robust, fully featured (and growing) platform that is user-friendly, powerful, and reasonably priced. (Don’t pinch me; I might wake up!) Granted, ShipStation is located Austin, like FringeSport. So it’s easy for me to drop in at ShipStation’s offices and hang out. Regardless, I love this platform.  
  Accounting:      QuickBooks.    This is the most boring option. We use what a plumber uses. As I mentioned, Brightpearl has a financial module, but QuickBooks is the industry standard. I know of many entrepreneurs that prefer Xero, but we’re on the tried-and-true here at FringeSport.  
  Forecasting: Microsoft Excel.I wish I had a better solution here. We do our forecasting in a custom Excel spreadsheet that we’ve developed over the years. It’s big. It’s unwieldy. And it (mostly) works.  
  Email marketing:      MailChimp.    Don’t make fun of me. I love the Chimp. It’s another user-friendly, reasonably priced platform that works well. I read a post on Reddit recently from a guy who was telling people how to buy and use a MailChimp competitor. The only thing I could think of was, “Why?”  
  Analytics:      Google Analytics.    I once worked at a Living Direct — an Internet Retailer top 250 company. Living Direct used Omnivore and Google Analytics. I could never understand this. Google Analytics is so fully featured that most companies will never need another option, although heat maps like Crazy Egg and Hotjar are helpful supplements.  
  Other key tools

        Google Apps,      Google Docs.    I’m a Google Apps fan. We run Fringe’s email through Gmail via Google Apps. We manage our key performance indicators in Google Sheets. And we write our processes and procedures in Google Docs as, basically, linked wikis.  
  Missing tools

  Customer management software.We need a customer management system badly. I have reviewed our options and I’m now in analysis paralysis. We will likely end up with Salesforce, but I am scared of a poor implementation that causes more harm than good.  
  Blog.We use Shopify’s blog tool. While I love Shopify’s ecommerce platform, I strongly dislike its blog function. I wish we could smoothly integrate WordPress and host it on our domain — e.g., Fringesport.com/blog. I’ll keep dreaming.  
  Smaller (but helpful) tools

  Ratings, reviews, and customer questions:      Yotpo.    A lot of my ecommerce friends use Yotpo. It’s a good program. But, unfortunately, Yotpo has recently raised prices. It was dirt cheap when we signed up.  
  Tools for growing web traffic:      SumoMe.    This is another Austin company. SumoMe produces simple, powerful, beautiful tools to help us analyze, grow, and convert traffic.  
  Image processing:      Snapseed,      Canva.    These are a free, lessor-known programs that have helped us move away from Photoshop. Snapseed is a smartphone app that makes it easy (and fun) to color correct and edit photos. Canva is a browser-based image editor. It is not as powerful as Photoshop, but with Canva it is easy (for non-designers) to produce compelling photo illustrations — think social media posts and YouTube cover photos.  
  What tools do you use for your company? And what should I do about customer management software?
友荐云推荐




上一篇:Google Freshness Update to Increase Rankings-Part 4
下一篇:Comment Authors Of Philipscom In September 2016
酷辣虫提示酷辣虫禁止发表任何与中华人民共和国法律有抵触的内容!所有内容由用户发布,并不代表酷辣虫的观点,酷辣虫无法对用户发布内容真实性提供任何的保证,请自行验证并承担风险与后果。如您有版权、违规等问题,请通过"联系我们"或"违规举报"告知我们处理。

bush891103 发表于 2016-10-3 08:54:52
涨姿势了
回复 支持 反对

使用道具 举报

骑着蜗牛私奔 发表于 2016-10-3 10:03:58
顶起出售广告位
回复 支持 反对

使用道具 举报

一夜难眠 发表于 2016-11-17 06:57:58
看起来好像不错的样子
回复 支持 反对

使用道具 举报

*滑动验证:
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

我要投稿

推荐阅读

扫码访问 @iTTTTT瑞翔 的微博
回页顶回复上一篇下一篇回列表手机版
手机版/CoLaBug.com ( 粤ICP备05003221号 | 文网文[2010]257号 )|网站地图 酷辣虫

© 2001-2016 Comsenz Inc. Design: Dean. DiscuzFans.

返回顶部 返回列表