When you perform a Google search for every day queries, you don’t typically expect systemic racism to rear its ugly head. Yet, if you’re a woman searching for a hairstyle, that’s exactly what you might find.
A simple Google image search for ‘women’s professional hairstyles’ returns the following:
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Here, you’ll find hairstyles, generally done in a professional setting by stylists.
It’s the nature of Google. It returns what it thinks you’re looking for based on contextual clues, citations and link data. In general, and without further context, you could probably pat Google on the back and say ‘job well done.’
That is, until you try searching for ‘unprofessional women’s hairstyles’ and find this: