What does food delivery have to do with the presidential debates? Well, up until a few days ago, many would have said nothing. But not Barbara Martin Coppola, chief marketing officer of GrubHub.
“Food is personal, and presidential preferences are personal, too,” she told us. “We knew that our community would be racing home to watch Monday night’s presidential debate, so we decided to put a little fun in their dinner orders. We gave them the option to show their preferred candidate support with a code—either IMWITHHIM or IMWITHHER — and get 5% off their order.’”