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[其他] Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius

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凡尔赛的Rose 发表于 2016-10-1 01:47:03
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Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius-1 (marketers,difficult,attention,industry,struggle)

  If you feel like it has become increasingly difficult to capture your audience’s attention and traffic is lagging despite your rigorous content schedule, then you’re not alone. The way audiences consume content and what they want from it continues to change. Audiences are demanding more value, and search engines like Google have no intention of giving your content top billings in the SERPs until that value is proven.
  Don’t forget about the growing competition from other brands that are cranking out more content and flooding the already crowded pools of web content in nearly every industry imaginable.
   Although 60% of marketers struggle to create engaging content, the majority ( over 75% ) of marketers still plan to produce more content this year. That trend isn’t likely to change, either.
  But if your existing content isn’t generating traffic, and repurposing your best stuff isn’t doing much to move the needle, what other option do you have when it feels like your content campaigns are failing?
  Before you throw your budget into paid promotions and sponsored posts to gain visibility, you should try the Skyscraper Technique.
  What is Skyscraper Content?

   TheSkyscraper Technique is an approach to creating content for the purpose of producing a large volume of quality backlinks, all organically developed and completely on the level. This system was devised by Brian Dean over at Backlinko and he has shared a few case studies that show just how effective this method is:

Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius-2 (marketers,difficult,attention,industry,struggle)

  While the primary intent is to create backlinks, it’s also a foolproof method for generating a lot of organic traffic within a short span of time.
  The major benefit of creating a surge of relevant traffic is that a percentage of those visitors are going to stick around. Also, the content is so well-shared that you’ll generate a ton of new visitors who will continue to return to your site.
  So, what makes Skyscraper content much more effective than what you’re already producing?
  In this case, you’re sourcing topics that are already pretty popular, including already-published content with a large volume of shares. You take that content and inject as much value as you can to fill in the gaps, creating a more comprehensive and engaging piece.
  That high-value content is then promoted out to a very specific audience to maximize its reach within a short time frame. The result is an explosion in referral traffic and massive gains in quality backlinks.
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namie 发表于 2016-10-1 03:02:58
看帖要回,回帖才健康,在踩踩,楼主辛苦了!
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zccl9056 发表于 2016-10-1 03:12:49
专业顶帖的!哈哈
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zxc110 发表于 2016-10-1 03:15:47
时间过的真快,一不留神我也抢了回沙发!
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那年的那年 发表于 2016-10-1 03:15:48
不要为那些不愿在你身上花费时间的人而浪费你的时间.
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贾品继 发表于 2016-10-1 03:15:50
灌水?挽尊?求粉?不,都不是,贾品继只是过路的
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静琪 发表于 2016-10-1 03:15:52
就算是一坨屎,也有遇见屎壳郎的那天。所以你大可不必为今天的自己有太多担忧。
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伊伊 发表于 2016-10-1 03:17:31
将薪比薪想一下,算了,不想活了。
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时间都去哪了 发表于 2016-10-1 03:17:42
前排顶,很好!
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告別昨天漣漪 发表于 2016-10-1 04:02:53
高手云集 果断围观
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