I cancelled my iPhone 7 Plus order last week. Yes, I still had a two-week wait before it was scheduled to arrive, but it wasn't impatience that got the better of me. It was where I live: in Japan. iPhones sold here (and in Korea) hold the dubious honor of being customized for their markets. We're not talking about extra mobile wallet functions, but a limitation; a constraint. Ever since the iPhone 3GS arrived in Japan in 2008, taking a photo and even a screenshot (ugh) has been accompanied by a mandatory shutter noise -- one that iPhone users elsewhere probably turn off right away. Even switching to mute mode doesn't halt the awkward 'passht' added to discourage covert photography. I'll soon leave Japan and return to my native England, at which point I'll reconsider upgrading. I'm not buying another Japanese iPhone.
The mandatory shutter sound has been a part of Japan's camera phones almost ever since they went on sale back in 2000. This was the first country to sell camera-equipped phones that could send photos electronically. Kyocera's VP-210 had what was then a cutting-edge 0.11-megapixel sensor: the era of camera phones had begun.
“There's a misconception that there's some kind of legal provision to ensure smartphones (or feature phones), make a noise when you take a photo. That isn't the case.”
As these devices proliferated and people got used to attaching photos to emails ("sha-mail"), voyeuristic "up-skirt" photography became a concern — especially in crowded places like rush-hour trains. According to Akky Akimoto, writing for The Japan Time s in 2013 , people were discussing the issue online as early as 2001. There's a misconception that there's some kind of legal provision to ensure smartphones (or feature phones), make a noise when you take a photo, but that isn't the case.
Over these years, sending photos became a core feature of modern cell phones, and wireless carriers took it upon themselves to ensure that all the models they offered came with built-in cameras with shutter sounds that couldn't be disabled. NTT Docomo has said it was implemented "to prevent secret filming or other privacy issues." A SoftBank spokesman gave me a similar answer: "When we first offered camera phones and the 'sha-mail' service around 2000, we requested that manufacturers make the shutter sound compulsory, even on manner mode."
"This was done to prevent camera phones from being used in ways offensive to public morals. We continue to request handset manufacturers use the shutter sound," the spokesperson continued.
Phone manufacturers and carriers have cooperated ever since, ensuring all phones sold in Japan make a sound for still videos, still photos and screenshots. While this might been seen as a well-intentioned move (and one that could discourage would-be voyeurs), the companies are protecting themselves against legal repercussions from anyone who gets harassed or sees photos of themselves online or elsewhere, taken without their permission.