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[其他] 15 Things You Need in Place for Creating Your Personal Brand

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泪痕づ 发表于 2016-10-1 00:55:20
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When you think about it, a personal brand is one of the most useful things you can build.
   It’s powerful. It’s valuable. It’s killer.
   
15 Things You Need in Place for Creating Your Personal Brand-1 (foundation,marketing,building,business,discover)

  But it also takes a considerable amount of work. As I’ve built my personal brand over the past few years, I’ve discovered that one’s personal brand doesn’t merely grow when you achieve some level of business success.
  Instead, you have to work hard at it.
  Building a personal brand is almost like building a business. You have to identify your target clients, discover the best marketing methods, and relentlessly work to deliver what they want.
   But the results? Worth it!
  As you build your brand, it becomes much easier to connect with prospective clients, close deals, and grow the opportunities that weren’t possible when you started.
  To get to that point, you’ve got to start with the right foundation.
   Seventy-seven percent of B2B buyers said they speak with a salesperson only after they’ve performed independent research online.
   More than 50% of decision-makers have eliminated a vendor from consideration based on information they found online.
  With this many eyes watching, it pays to build your personal brand in the most effective way.
  I’ve had success with growing my personal brand because of careful planning. I had things ready to go before I started promoting myself.
  Here are the things you’ll need to have in place as you work to develop your personal brand.
  1. Head shots

  I am immensely thankful that we’ve moved beyond the Glamour Shots era. Still, the people who used those portraits throughout their professional lives had the right idea.
  (kind of…)

15 Things You Need in Place for Creating Your Personal Brand-2 (foundation,marketing,building,business,discover)

   When you start to promote your personal brand, you want to be easily recognizable, and you want people to take you seriously. I have a number of professional head shots and photos that I use across my online properties for consistency.
   As my appearance changes (and, yes, I do age…or mature ), my head shots get updated.
  Take pictures that represent the personality you’re trying to portray, and use those images across all your social channels, websites, gravatar accounts, and author bios.
  2. Your focus

  Entrepreneurs working to build a personal brand typically want to be known as experts in something. When you’re creating your personal brand, you need to identify that one thing that’s your passion and area of expertise.
  
       
  • What are you focusing on?   
  • What’s your unique angle?   
  • What do you want to build your business around?   
  • What’s your ultimate vision ?  
  Understanding your focus and your vision helps lay the groundwork for the rest of the steps you need to take to create and launch your personal brand.
  3. Your elevator pitch

  Let’s say you and I meet in an elevator. I strike up a conversation that quickly leads to your work. You’ve got about 30 seconds to explain what you do.
  Can you condense your job or brand down into a short pitch that’s clear and gets the point across?
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xianjianqi 发表于 2016-10-1 02:12:05
我左青龙,右白虎,肩膀纹个米老鼠.
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lantian3640 发表于 2016-10-1 02:20:21
楼主说的,句句都是真理啊!
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回家琛琪 发表于 2016-10-1 02:27:04
楼下有什么好吐槽的么?
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尔风 发表于 2016-10-2 02:05:48
介是神马?!!
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若酷 发表于 2016-10-2 08:59:19
这画面太美我不敢看
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千亦 发表于 2016-10-2 09:02:11
找不到恐龙,就用蜥蜴顶  
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妩媚过路客 发表于 2016-10-5 02:01:09
在神经的人群里呆久了,我发现我正常了。
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蔡开宇 发表于 2016-10-5 02:36:05
我也来顶一下..
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爱m痴痴如醉 发表于 2016-10-8 07:13:39
永远不要给背叛过自己的朋友第二次背叛的机会。
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