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[其他] Two of the Best Tools to Maximize Your Email Marketing Efforts

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葬空城 发表于 2016-10-1 00:03:11
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Ray Tomlinson was onto something big back in 1972.
   No, it wasn't uncovering   Watergate  or watching a new movie called   The Godfather  .
   Rather, Tomlinson   invented electronic mail  , better known these days as email.
  And, despite not being as exciting as Social Media or other shiny marketing platforms, email remains, in my opinion, the single most powerful and effective online marketing tool you can use.
    Why Email Works So Well  

   When   done correctly  , email marketing affords you an incredibly personal, efficient and effective way to build the "Know," "Like" and "Trust" factors that are critical to any client relationship or potential sale.
   There are more than   4.3 billion active email accounts  worldwide, and more than 192 billion emails were expected to be sent each day during 2016.
   Without going too far into the deep end of   email marketing strategy  and philosophy, I want to spend the rest of this post sharing two of my favorite email marketing tools.
  While I realize there are countless different email marketing platforms, tools and software options, I want to focus on a pair that I've used personally.
    Love Monkeys Typing Messages? Try MailChimp  

    MailChimp   has been around a long time, and it remains a fast, easy and low ­cost way to build up your email list from zero subscribers to something more substantial.
   
Two of the Best Tools to Maximize Your Email Marketing Efforts-1 (electronic,philosophy,something,potential,marketing)
I used it when I first began email marketing, and it's a great tool if you're starting a list from scratch. Because it's so well-­known, MailChimp also integrates easily with just about every type of website platform and lead generation tool out there (more on those later.)
  However, I'd recommend you only use MailChimp as a starting point. Once your email list hits a few thousand subscribers, you're likely going to want to "graduate" to a more robust platform.
    Getting More Serious? Try Ontraport  

  There are lots of paid options when it comes to email marketing and CRM software platforms.
   I like and use   Ontraport  because it was built specifically for my line of work (Solo Business Owners, Entrepreneurs, Coaches and Consultants), and it comes with some incredibly helpful features.

Two of the Best Tools to Maximize Your Email Marketing Efforts-2 (electronic,philosophy,something,potential,marketing)
The biggest benefit of Ontraport is the ability to build systems and automate every single aspect of your email marketing.
  There is a bit of a learning curve, but once you understand how Ontraport works, you're able to create an endless array of systems and sequences that ensure the right prospects get the right emails at the right times.
  Ontraport also includes "done for you" landing pages and custom forms you can use on your website or blog, along with integrations for Facebook Ad campaigns and custom audiences, online shopping carts, payment processors and more. It also gives you the ability to create affiliate links and programs for your business partners.
  Here's one quick example of how nuanced and automated Ontraport can be: Say you get an email from me that has a link to a checkout page on my website. You click on the link, visit the product checkout page, but you don't purchase the product. Within a few minutes, I can have Ontraport automatically send you a follow-up email asking why you didn't complete the purchase and offering my personal help if needed.
  The levels of sophistication and automation with Ontraport can be both exciting and overwhelming, but thankfully they have (in my experience, at least) great customer service, along with a concierge service where they will do the work for you for an additional fee.
    Don't Sleep on Email  

   Whether you use   Ontraport  ,   MailChimp  or another email marketing tool, the key is that you build, nurture and grow an email list of potential prospects and clients as quickly as possible.
  It's easy to get distracted by the latest exciting social network generating buzz or whatever other shiny objects come across your path online, but don't forget about email.
  It might be older than most online marketing tools, but that doesn't mean it's any less effective.
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wvvhecf 发表于 2016-10-1 15:01:50
当你的眼泪忍不住要流出来的时候,睁大眼睛,千万别眨眼,你会看到世界由清晰到模糊的全过程
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中山小五 发表于 2016-10-1 15:24:35
葬空城表述之事与本人无关,只是本着“看贴回贴,繁荣网络、利人利己”的原则
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xiaowx01 发表于 2016-10-1 15:24:36
好东西,学习学习!
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邓雪娟 发表于 2016-10-4 03:54:32
好帖子!
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空中客车A380 发表于 2016-10-30 17:39:55
鄙视楼下的顶帖没我快,哈哈
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qor6wreawo 发表于 2016-11-7 12:53:57
接下来是见朕骑妓的时刻
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哆啦不能没有A梦 发表于 2016-11-12 18:07:43
葬空城的帖子就像黎明前的曙光,说明黑暗已经走远
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放纵梦去闯i 发表于 2016-11-16 08:02:41
我也是坐沙发的
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林京容 发表于 2016-11-18 23:28:21
看帖要回,回帖才健康,我使劲踩,楼主辛苦了!
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