Chute on Thursday extended its visual marketing platform for the enterprise with the launch of Chute Influence , a service designed to help marketers find, vet, and manage influencers in their space. With this addition, the company is enabling its customers to not only conduct outreach to their users and consumers, but also those that might be able to impact sales across a topical and industry level.
Brands using Chute Influence will be able to find influencers based on their demographic, geolocation, affinity, and interests. Once someone has been identified, the system will provide an assessment based on “current relevance”, engagement, and growth trajectory. Brands can like and comment on influencer posts and also keep track of their content. Analytics is also provided so that posts can be compared by engagement versus those from the brands.
Above: Chute Influence lets you track influencers and monitor their posts. Image Credit: Chute
“Influencers have become key for brands seeking to effectively reach audiences that are more separated and distracted than ever,” said Chute chief executive Ranvir Gujral. “Most marketers are managing their programs completely manually and have no real way to discover or vet these creators effectively. In the Chute platform, our partners are already able to find the perfect user-generated images for their needs — we wanted to make it that easy for finding creators too.”
If one needed to show the importance of creators, look no further than what Twitter and Facebook are doing, following in the footsteps of a program YouTube has long dominated. Customers are no longer swayed by just marketing messages from brands, but by those that they can relate to, and Chute believes it has the complete suite of tools necessary for brands to handle all aspects of that.