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[其他] 13 UX improvements Nespresso should make to its ecommerce customer journey

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我没死掉就很好 发表于 2016-9-30 08:19:40
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Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.
  So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.
  Here are some improvements the coffee giant could make.
  N.B. I should say that I have previously written positively about Nespresso, and believe it to be a great brand doing great things.
   However, with the ecommerce website not changing dramatically since I wrote this piece in early 2014 , and with subscription ecommerce maturing, there's a definite need for a slicker experience.  
  1. FREE delivery for large orders - missed opportunity on homepage

  Look below. The homepage says 'next day delivery or pick up point when you purchase 200 or more capsules'.
  Bizarrely it doesn't say 'FREE' delivery, which is indeed the case for these larger orders, saving the customer £3.95.
   
13 UX improvements Nespresso should make to its ecommerce customer journey-1 (experience,previously,ecommerce,homepage,customer)

  2. FREE delivery for large orders - missed opportunity on product pages

  When I delve into the capsule product listings, one or two of them include a nice little banner saying 'FREE STANDARD DELIVERY - With 200 capsules or more'.
  As you can see here...

13 UX improvements Nespresso should make to its ecommerce customer journey-2 (experience,previously,ecommerce,homepage,customer)

  But the majority of the product listings do not contain this message (see below).
  Nor is the free delivery message stressed when I use a dropdown to select my order size - this would be the perfect place to put a marker, next to the 200 option.
  The majority of Nespresso product pages do not carry a free delivery banner
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ghkty 发表于 2016-10-5 04:11:27
人生如戏,全靠演技。
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坤鹏论 发表于 2016-10-7 16:24:41
你身材很好,好的连孙悟空看见你,都会给你三棍子了。
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