Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.
So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.
Here are some improvements the coffee giant could make.
N.B. I should say that I have previously written positively about Nespresso, and believe it to be a great brand doing great things.
However, with the ecommerce website not changing dramatically since I wrote this piece in early 2014 , and with subscription ecommerce maturing, there's a definite need for a slicker experience.
1. FREE delivery for large orders - missed opportunity on homepage
Look below. The homepage says 'next day delivery or pick up point when you purchase 200 or more capsules'.
Bizarrely it doesn't say 'FREE' delivery, which is indeed the case for these larger orders, saving the customer £3.95.
2. FREE delivery for large orders - missed opportunity on product pages
When I delve into the capsule product listings, one or two of them include a nice little banner saying 'FREE STANDARD DELIVERY - With 200 capsules or more'.
As you can see here...
But the majority of the product listings do not contain this message (see below).
Nor is the free delivery message stressed when I use a dropdown to select my order size - this would be the perfect place to put a marker, next to the 200 option.
The majority of Nespresso product pages do not carry a free delivery banner